Commercial analytics for pricing, margin, and channel strategy.
I build the models behind commercial decisions — pricing architecture, unit economics, and channel profitability — grounded in the seafood industry.
My journey into seafood marketing began when I realized how crucial it is to connect producers with consumers and buyers in authentic ways. From helping local fisheries scale their operations to leading strategic initiatives, I’ve seen firsthand the challenges and opportunities in this industry. My work is rooted in understanding the nuances of the seafood market.
Currently open to commercial and pricing roles — in-house or as a North American commercial contact for producers entering or scaling in the U.S. market.
Making seafood businesses more successful is my passion.
Pricing & margin.
I build pricing models from cost up — landed cost, contribution margin, and per-product economics — so prices are set on what the business actually earns, not on guesswork.
Channel & shipping economics.
I analyze where margin leaks by channel, zone, and product, using real transaction data, and design the structures that recover it.
Commercial decision support.
I turn messy operational data into clear recommendations — the diagnosis, the model, and the call — for people who have to make the decision.
Contact.
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